FREDY, A SECOND-GENERATION GROWER & CUP OF EXCELLENCE AWARD RECIPIENT, PRESENTS CATURRA THAT’S CRAZY FRESH, CLEAN, & SWEET.
Fredy is a great example of the specialty coffee’s new generation. His parents ran medium-small coffee farms, and were getting by just fine, but he saw room for something new.
His timing couldn’t be better. European and American roasters are catching on to the potential in Peru’s agricultural highlands. Take us, for example. We hadn’t visited for about six years, and a lot happened during that time.
By the time we landed for this year’s visit, the conversation about quality had really grown.... read more...